Opening Remarks In modern fast-paced business world, maintaining an edge of the competition is crucial. Market research has always been a key approach for achieving a competitive advantage, but the advent of AI technology has transformed this process. Tools driven by AI ar

    Introduction Social media marketing is evolving significantly in the last few years, driven by changes in innovation, consumer actions, and corporate demands. A major transformation in the advertising sphere is the emergence of artificial intelligence (AI). AI’s capabili